7 Unexpected Logo Design Trends for 2024 to Follow & Couple of Things to Avoid

Many entrepreneurs wonder what goes first: design for logo or company's website? Though there is no the only one right answer to this question, we believe that business strategy goes first. When you have the well-defined strategy, you can make informed decisions concerning further branding steps. As a result, you get a more holistic picture of what you need from logo and website.

After you've gained a certain understanding, it's better to consult with your designers or find IT company providing design services in case you don't have any qualified in-house staff. They'll help you to solve this dilemma of choice making no mistakes.

Before we move to logo design trends, there are several more things that require your consideration:

It's always good to be up-to-date especially in a context of ever-growing competition and demand. However, you should remember that logo should stick to several core principles:

• Embody a brand;
• Be memorable;
• Be adjustable.

Logo design trends should serve to complement these principles, not vice versa. Let's consider current trends in logo design that will prevail in 2022.

It's not a secret that logotypes are often accompanied by a text. Quite often, a text is the logo itself (e.g. The New York Times). However, you can't just take a default font like Arial, write the company's name using it and get an instantly memorable logo.

If the text serves as an addition to visual mark it should at least fit well to the rest of logo. But if the text is the only logo element -- it's typography should be aligned to the branding strategy. Today, in 2022, typography in web design is among the latest UI trends. Underneath you can see a couple of popular techniques in typography:

If you decided to stop on typographic logo -- try several variants before making your choice.

Devices that surround us give an opportunity to enjoy not only visual designs but color schemes as well. Companies create the bright identity (if their sphere of activity permits this) and attract more attention this way. Logo design trends also shift to using bright colors. What's more, brands use different colors to influence their customers.

So, try to experiment with colors matching the identity of your brand and ensure that the final logo looks good on printed pages. This will help you to define the level of it's ease and printing expenses.

Geometric shapes are popular in a variety of art fields. Moreover, they confidently join the logo design trends for 2022. Such logos are neat, simple, and elegant. What else is needed?

Despite all it's advantages, geometric design isn't the universal solution. Geometric shapes don't always reflect the essence of the brand. So, this trend can violate one of the core principles -- logo should embody the brand.

On the other hand, if this logo design trend suits well to the brand it's a great opportunity to visually stand out among other companies in your industry, as well as increase brand awareness.

Social networks provide great marketing opportunities for companies and they can't be neglected. In other words, you should make sure your logo is media-friendly as it's one more trend in logo design for 2022. Let's figure out what this means.

As you know, most social networks offer users/companies to place a profile picture. A media-friendly logo should fit pretty well into the allocated space without being cropped and zoomed.

At the early stage of design, you should ensure that logo isn't too long in height or width. If it's not, there are no risks of cropping or zooming which can make it hard for your followers to see the content of the profile picture at a glance. The next step is actually to see how the final variant looks like as a profile picture.

This is a must for logo design. The principle of keeping a balance between resolutions, help to make sure your logo isn't too complicated. We mean, if it's too long or high it probably contains a lot of details or spare space. Both these factors may complicate it's perception by customers.

Classics live forever and single letter logotypes along with monograms (combination of two or more letters) belong to it. In 2022, these logo design trends will only strengthen their positions.

Many entrepreneurs like the idea of taking one or several letters from the company's name to compose a logo based on them. Such solution looks good anywhere so UI/UX designers can effortlessly adopt it for the company's website, mobile app, advertising banners etc.

However, there is another side of the coin. This logo design trend may have no sense for your company if customers don't associate those letters with your brand. So, it's rather a good solution for those brands which already have a certain authority on the market. Besides, keep in mind that monograms or single-letter logos don't really tell much about the brand.

Business owners should consider a new business logo design in different contexts. Websites and social media platforms are only the tip of the iceberg. As said, think of the company's future perspectives and needs. Business cards, packaging, advertisements are only a few of possible applications for your logo.

Hower, it depends on your design team as well. Good designers do their best to provide a customer with the complete picture of how the logo design will look like beyond the screens. For this purpose they generally use different mockups: signs, letterheads etc.

Funny logos are memorable and bright. So if the nature of your brand encourages bright colors or the use of characters at it's core, this logo design trend is your choice. What's more, such design decision can inspire your customers and help them to counteract negativity.

Along with a bunch of positive trends, there are a couple of cliches we believe you should avoid at all cost.

It's obvious that most companies interact with people in one or another form. Nevertheless, people became a pretty common theme for logo design which is bad and here is why:

Your mission is to get a unique and recognizable logo. Geometric people won't provide you with any of these criteria.

The creation of a pixelated logo causing nostalgic feelings may seem to be a good idea at the first sight, but it's not. It affects the perception of the brand. Even if some customers regard it funny because it resembles of good old 80's, this perception may change to a negative one through some time. And your customers won't percept the brand as modern and serious one because you use a technique they regard as fun and old.

The key point to remember is that you should tailor trends to your brand identity, not vice versa. The same thing with designs for a website, mobile app etc. Identity is the foundation for all these.

If you strive to build a strong brand identity through design and look for an experienced team -- we can help you. Talk with our managers and they'll answer your questions and consult you.

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