Product Discovery Phase
Get assistance from our professional team to dive into the first step of the development process. Undertake all the research you need to fully scope and plan your entire digital project



Discovery Phase value
Place of Discovery in SDLC
We follow the Software Development Life Cycle (SDLC) process in our work. Preparation and project planning are important for further SDLC phases to reach cost-effective development. That's why we cover the Collecting requirements, Analysis, and Product design during the Discovery Phase.
- 1.Discovery PhaseProduct design
- 2.Discovery PhaseAnalysis
- 3.Discovery PhasePreparation
- 4.Discovery PhaseCollecting requirements
- 5.Development PhaseDevelopment
- 6.Development PhaseTesting
- 7.Development PhaseDeployment
- 8.Development PhaseMaintenance
Product discovery process
- Business environment exploration
- Market investigations and research
- A detailed plan for the Discovery implementation
- Business goals and needs analysis
- Technology landscape research
- Initial list of the architecture limiting factors
- Competitor Analysis
- Creation of mood board for future concept
- Enhancing discovery plan with UX activities
- Accurate business aims and vision
- Modeled business flows
- Functional decomposition
- Defined priorities
- Checked & collected feedbacks
- Essential requirements analysis
- Limiting factors analysis
- Quality Attributes Workshop
- Architecture vision clarification
- Checking & collecting feedback
- Wireframes for core user flows (depending on the project needs)
- Concept based on mood board and feature list
- Start of the Mind Map creation
- Functional decomposition
- Fitting business roadmap and estimations
- Crucial landmarks & priorities
- Business requirements for the Roadmap
- Critical architecture views
- Finalized technology stack
- DevOps and Operations vision
- Implementation efforts estimated
- Finalized SAD (Software Architecture Document)
- Wireframes or mindmap
- Finalized UX solution vision
- Defined visual constituents and style guides
Discovery Phase deliverables
Documents that describe the project requirements and tech aspects of the development
Business Analysis
Feature breakdown list
During Discovery, we reveal different development aspects to create a detailed feature list with user stories and a rough estimation with specification based on it.
Impact Map
Impact Mapping enables decision-making about features to be built and incorporated into a product.
Activity/UML/BPMN diagrams/Flowcharts
Depending upon the project needs, we create diagram(s) in one of the notations for process visualization to represent a series of actions and flow control in a system.
Software Architecture Document (SAD)
The SAD BA part is updated according to the results of Discovery.
Solution Architecture
Quality Attribute Scenarios
Quality attributes are a set of system functional and non-functional requirements that are used to evaluate the system performance. Quality Attribute Scenarios document describes quality attributes and possible scenarios of actions.
More precise estimation
The estimation is based on the feature breakdown list. This document includes team composition and a minimum and maximum time to develop the necessary features. Team Composition is the configuration of a team. It is based on the team's task and is defined individually for each project to reach the best possible results during the development.
Project Plan
A project plan defines project goals and objectives, specifies tasks and goals achievement, and identifies resources needed, associated budgets, and timelines for completion.
Architecture diagram
An architecture diagram stands for the system's outline and the relationships and boundaries between components. It provides the overall view of the physical deployment and its evolution roadmap.
Design
Design concept
Design concept. Our Design team creates concepts for the necessary platforms based on design requirements. We make two of them for mobile development (to choose from), and one page with the most elements is for the web.
Mind Map
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. It can help you find better and more creative solutions to problems, improve information retention, facilitate more effective brainstorming sessions with your team, and deliver a serious boost to your productivity.
Why you need a Discovery Phase
Clear requirements
Architecture tailored to goals
Optimal development costs
Minimized risks
Discovery Phase includes
The Discovery Phase's main goal is to exclude unknowns, prepare technical basis and UX design following your needs, and provide an accurate project time and cost estimation in the end.
Feature breakdown list
Business Analysts hold meetings with you to discuss business needs, user and functional requirements. After that, the Solution Architect checks the tech feasibility and suggests removing or keeping features to launch faster. You approve the final feature list before moving to the next stage.
Staff
- Project Manager
- Solution Architect
- Business Analyst
Rough estimation
Developers, designers, and QA engineers estimate the feature list for the required platforms. Business Analyst prepares documents with rough estimation — minimum and maximum time needed to develop each feature. You should review the estimate to move on to the next stage.
Staff
- Sales Manager
- Business Analyst
- UI/UX Designers
- Software Engineers
- QA Engineers
- Solution Architect
Team composition
After getting the rough estimation, we compose the development team based on your requirements — developers, UI/UX designers, QA engineers.
Staff
- Sales Manager
- Project Manager
- Solution Architect
Concept creation
Business Analyst gets design requirements, and Designers create concepts for the necessary platforms. We develop variants of several main screens, depending on project requirements. You should revise and pick the final version.
Staff
- Business Analyst
- UI/UX designers
- Solution Architect
Specification
Business Analyst writes a specification to fulfil a backlog that is enough to start a project. The specification covers technical aspects and describes each feature in the form of user stories. As the entire team will be using the specification, the Quality Assurance engineer checks it for logical issues and guideline violations.
Staff
- Business Analyst
- Solution Architect
- QA engineer
Wireframes
Once the specification is ready, designers start creating wireframes — a layout of a user interface. Designers arrange main elements like buttons and images on each screen. Business Analyst and QA engineer review and validate the wireframes. The QA engineer also checks the project requirements for testability.
Staff
- UI/UX Designers
- Business Analyst
- Solution Architect
- QA engineer
Detailed estimation
Our developers and designers estimate the product development cost for each platform. We estimate part of the project to start the development faster.
Staff
- UI/UX Designers
- Software Engineers
- Solution Architect
- Business Analyst
- Sales Manager
Certifications
We keep deepening the expertise to meet your highest expectations and build business innovative software

ISO 27001
Information Security Management System

ISO 9001
Quality Management Systems

AWS
Select Partner Tier

AWS
Solutions Architect, Associate

Scrum Alliance
Advanced Certified Scrum Product Owner

AWS
SysOps Administrator, Associate
Our Clients Say About Us

CTPO of Penneo A/S
"Cleveroad proved to be a reliable partner in helping augment our internal team with skilled technical specialists in cloud infrastructure."
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- Project kick-off. Holding a kick-off meeting to get acquainted with the team and learn more about each member's role.
- Feature breakdown. Business Analysts hold meetings with you to discuss user needs and functional requirements.
- Rough estimation. Developers, designers, and QA engineers estimate the feature list for the required platforms. You get a rough estimation — minimum and maximum time needed to develop each feature.
- Team composition. The Sales Manager collects the development team — developers, designers, and QA engineers. The Solution Architect and Project Manager validates the team.
- Concept creation. Designers create two visual concepts of the product for you to choose from.
- Specification. Business Analyst writes a specification covering tech aspects and describing each feature in the form of user stories.
- Wireframes. Designers start creating wireframes — a layout of a user interface.
- Final review. Quality Assurance engineers check each user story and wireframe for logic mistakes and guideline violations.
- Detailed estimation. Our developers and designers estimate the final product development cost for each platform.
- Specification
- Rough estimate
- Detailed estimate
- Wireframes
- Activity diagram
- Flow chart