Generating Real Estate Startup Ideas and Testing Their Viability

According to the report provided by Federal Reserve in 2014, the real estate field has the highest value of assets that is estimated in $40 trillion. Despite the impressive number of US real estate firms, less than 10% of them have adopted the software solutions for real estate. That means real estate tech startups with good products still have a good chance to become the market leaders.

CB Insights report that financing in the field of real estate technology has grown from $221 million in 2012 to $2,665 billion in 2016. That fact demonstrates the heightened interest of venture capitalists to this industry, hence they have great expectations on it.

The main type of solution investors are focused on within real estate sector are SaaS platforms. Companies like Zillow and Trulia are pretty successful at providing homebuyers with the digital overview of the property, as well as getting them in touch with brokers and realtors who can complete the deal. Except for this, commercial real estate startups start using such technologies as machine learning, intellectual analytics, Augmented Reality, Virtual Reality etc.

Besides, increasing complexity of projects has evoked the necessity to use technologies that are able to facilitate the process of development, as well as coordinate the roles of parties concerned. Consequently, such a demand produces new opportunities for real estate tech startups.

Let's consider several interesting representatives of startups in real estate.

The founder of this real estate tech startup notes that they were faced with a tendency when customers purchase the property even without visiting it physically. When a homebuyer needs to take a decision instantly, it is possible to view the house remotely with the help of VR technologies offered by Matterport.

Matterport has a three-dimensional camera that allows real estate agents and brokers to scan the bedroom in less than 45 minutes that turns virtual home tours into reality.

Honest Buildings is a data-driven platform that was created to help commercial property owners in managing their projects and procurement. The market leaders use this platform in order to centralize project data, improve transparency, automate bid management, and standardize reporting.

VTS is a leasing platform covers real estate trends in commercial property. It collects and analyzes the portfolio data for brokers, landlords, asset managers, and renter representatives. The more actives you manage, the more sources of information you obtain. Keeping everything in one place that has a reliable analytics and market data simplify the operations connected with real estate.

This is only a small part of new business ideas in real estate tech. It is worth to point out that not all of them are hurrying to introduce tons of new technologies to their creations. Some startups just polish already existing solutions, add there some fresh vision and offer it to customers.

For instance, Triplemint preserves the traditional approach to selling the property and serves as a mediator connecting real estate agents with clients. Wherein the company claims that they just like Uber -- provides their customers with the better experience.

In this section, we would like to give you a piece of advice on finding innovative real estate business ideas. They will help you to grab the opportunities of this rapidly growing industry and turn them into the successful product.

As you know, the pure idea is not enough to make the grade. To succeed you should also carefully analyze the market to find out current real estate trends and problems. For this reason, you should do the following:

• Learn more about real estate investments and market in general so you had enough knowledge concerning it's current condition.
• Have a chat with real estate agencies and professionals in this sphere since they may guide you to existing problems they are faced with daily.
• Explore the products of your competitors, analyze why they succeeded and how approached to the solution of one or another problem, how precious their technology is (probably they use new ones). Also, draw your attention to their drawbacks and learn opinions of users on specialized forums.
• If your real estate idea already implemented -- you can compete with it offering customers your valuable solution instead. But in case you want to be a pioneer -- look for the unfilled niches with a little number of solutions or without any solutions at all. 

Now, let's take a look at several promising types of real estate businesses that you can use for your tech startup:

Ideas tend to stay ideas if they are not tested and validated. Here are several actions you should take in order to test the idea for your business:

The real estate market is a quite unfilled niche. So, let's fill it together! Got an idea? Contact our managers to have all the questions straightened out. And don't forget to subscribe to our newsletters.