Ways To Increase Mobile App Engagement And Give Users Personalized Experience

Let's check it out what mobile app engagement is and what important issues you should consider.

User engagement means a wish of the user to stay in the app and interact with it. Engagement is an indicator that is calculated according to the following formula usually:

engagement rate = comments + likes + shares * number of visitors.

This formula makes it possible to measure in-app engagement. So this is the main way to understand how popular your mobile app is. Engagement is the process when you start building relationships and interaction with users/customers, capture their attention, increase the loyalty of customers and the number of downloads. Also, if you lost a specific number of users, you should perform so-called re-engagement, i.e. you must make changes in your app that will make lost or passive users start using your app again.

But app's number of downloads cannot be the main factor of user engagement. Even if it is downloaded for many times, it cannot be a guarantee that a customer will keep on using the app, make purchases and so on. According to mobile app engagement statistics from Localytics agency, 23% of users stop using an app and remove it after only one use! And 62% rarely use an app more than 12 times.

The following question may arise: why should you think about retention of old users? Maybe, is there any sense in the engagement of new users if you already have them? Well, statistics suggests otherwise. According to Forbes, acquiring of new users will cost you 7-8 times more than retention of existing users. So, statistics speaks for itself. Mobile app user engagement is a long and hard process that requires many efforts from you. But retained users mean a lot for your app. So we will give you main recommendations on how you should engage users and make them your loyal customers.

Here we will provide you with main tips and app engagement strategies on how you can attract more users to your mobile app and what your app should have if you want to increase customers' loyalty towards your product.

The onboarding process is the process of user adaptation in your mobile app. Simply put, it is the first impression of users towards an app. So it is very important to let people feel comfortable when they adapt to your app, it will decrease abandonment rate in a few times and mobile user engagement will be performed successfully. Thus, if the use of your app requires too many complicated steps from users, they won't waste their time puzzling out how your app works.

Effective onboarding process should include a few important steps to make your audience grow:

• Steps for sign up or registration should be as easy as possible. Don't overload people with multiple steps, just make it simple;

• Your app features should have a short explanation of their functionality, too much information is not recommended. Users want to use your app but not to read tons of manuals;

• UI should be attractive and simple as well. Because an effective onboarding process is impossible without good and intuitive UI and UX design.

Everybody knows what push notification is. Many apps use it and it is quite natural because push notifications are very important for app user engagement. As a rule, such notifications can increase user retention significantly. If users receive notifications on a regular basis, their application engagement into app remains much higher.

Why is push notification important for your app? First, it's main purpose is to remind users about important events and changes in your app, and that your app is active. If you customize push notifications, you will be able to send them to each user considering their preferences and interests. Also, if you want to return users, you can send them notification indicating that there is a new discount or some serious improvements. It will help you find the right way on how to increase engagement of app users.

Not everybody reacts to push notification, but, as a rule, notification can catch the attention of a user and make him/her visit your app to find out what's new out there.

Personalization is a considerable way to give users a new level of experience where users can get interesting news according to their preferences. Each user will be oriented to his/her own preferences with your app, so mobile personalization is one of the most important factors to consider. If users see that your app considers their interest, there is a higher probability that they will keep on using your app and they will recommend it.

It is necessary to have the main information like location and preferences about each user, and here necessary metrics will help you. As for metrics, we will speak about it below. So, when you know the preferences of a user, customized content will be displayed on the screen of his/her app. The conversion rate will grow in a half since all people like personalized messages.

However, don't overload users with too many messages, and monitor properly everything you send. Otherwise, it will lead to failures and growth of abandonment rates.

If you want to increase app user engagement, you should give specific incentives to your customers. Rewards, premium coupons, discounts and so on will motivate people to use your app and be your faithful users. Everybody wants to receive interesting bonuses that will let them save on and get their benefit. Many mobile app engagement campaigns keep up with this simple rule.

You just need to create thematic offers based on your app's nature, and they will be different in each app, so keep it in mind. But there are common bonuses that you can provide users with from time to time. For example, one day of free premium features for all customers that use a free version of your app. Perhaps, it will motivate people to buy a premium version and use it. Profit for both parties!

If you constantly ask your users to give their feedbacks concerning your app, it's features, whether it be negative or positive comments, it makes people have more trust towards your app. They will see that their opinion is important to you, you want to interact with customers, and they will appreciate it.

Moreover, it is a better way to receive a negative feedback than users will leave bad comments in app stores - it may have a rather negative influence on your app's popularity, agree? That is why interaction with users means a lot. It will have a direct positive impact on mobile app user engagement, and you will get a double profit.

So, now you know how to increase app engagement, how to attract more users to your app, what strategies you should keep in mind. But we noted also about important metrics that you should monitor to understand the popularity of your app and so on. So here are mobile engagement metrics and analytics you should take into account.

So, we provided you with the main information you need to know about strategies and metrics to increase mobile app engagement and make their experience efficient. And, in the end, we would like to list the most popular tools and mobile engagement platforms that will let you simplify app user engagement and automate some processes. Mind to read it!

It is one of the leading US-based companies in mobile marketing and user engagement. It's main product is targeted at push notifications and other related products like tools for user segmentation, digital wallet integration, and user behavior analytics.

The company was founded in 2009, and it became one of the most popular companies in the world of mobile marketing in a few years. Today many famous apps use Urban Airship to promote their mobile products and create effective marketing campaigns and mobile engagement strategy.

Leanplum is a San Francisco-based company that was founded in 2012. Leanplum offices located in Europe, Asia, North America. It is a platform for optimization of crucial metrics of your mobile app. The company simplifies A/B-tests conduction and it provides users with instant results.

Using Leanplum, you can create multi-channel marketing campaigns just from one platform. It is targeted at mobile app user engagement and it is considered to be one of the leaders in this niche.

This platform was also founded in 2009 in Boston. It is a complex marketing tool that is oriented towards interaction with end users of mobile devices. The platform makes it possible for you to perform real-time analytics for web and mobile apps. Localytics allows you to segment users based on their activity in apps and understand how he/she came across your app and what they do.

Apart from this, the platform supports messaging in apps, funnels, push notifications, A/B testing and some other necessary features.

Based on this, you can choose the platform that is preferable for you to increase app user engagement. In combination with right steps and strategies we mentioned, your mobile app can become a really viral one in Google Play or App Store (or in both). Just remember that your app idea should be really captivating and interesting since people don't need to download a clone of an existing app.

As for the development process, Cleveroad company is at your disposal, so contact us and we will help you! Our developers are highly experienced in mobile app development. Also, subscribe to our blog to read more interesting tips and recommendations your future app may need.