Healthcare Web Development: Why Turn To It in 2025?

There is nothing more upsetting than dealing with inefficient, confusing, and outdated medical software. And that’s why healthcare web development is a must. This approach may help you equip your medical business with a unified digital solution to control different workflows and significantly boost the efficiency of your practice. A web solution, in particular, is easily accessible for patients who’ll be able to get on-time prescriptions, trace treatment, and receive top-tier care in several clicks.

We at Cleveroad, as an IT vendor with 13+ years of hands-on experience in eHealth, have prepared a medical web development insight to help you discover the essential steps to build a web product for healthcare, its cost, essential functionality, and more. Let’s get started.

The healthcare website is a digital version of the medical establishment practice and is a great instrument to gain the health facility’s aim. It allows patients to get answers for the issues they need in a user-friendly manner. Moreover, the medical managers will control all the healthcare establishment workflows more straightforwardly and efficiently.

All the above data proves that the healthcare website is a valuable source of medical information that should be developed and maintained for your medical facility. Moreover, you may need to develop a site for your facility for the following reasons:

Communication with patients 24/7. The people need doctors' accessibility day and night to ask the questions they need. The chatbots, feedback forms, or other communication channels implemented on the website will show patients they aren't alone with their issues and there's always somebody who cares about the health solutions.

A trusted brand creation. When patients look for the best care possible, they check every tiniest thing, starting from the clinic's website. So, the web resource should be regularly updated after the web development for healthcare, as it's also an essential component of your brand's reputation.

Relevant data exchange. The opening hours, contact information, photographs of the facility or equipment, contact form options to simplify inquiries, and the ability to schedule an appointment online are all key aspects that hospital websites might provide.

Advertising enhancement for your hospital. When your website appears on the top page of all the major search engine result sites, it has a higher chance of connecting with more of your potential target audience. Therefore, combining the use of search engines with Internet advertising is an excellent way to raise awareness.

Let’s overview key stats on web development for health sector:

• According to Statista, the global digital health market is projected to reach approximately $197.90 billion in 2025, with an expected annual growth rate (CAGR) of 6.89% from 2025 to 2029, potentially reaching $258.30 billion by 2029
• Nice claims that nearly 72% of patients utilize online reviews to guide their choice of healthcare providers, underscoring the role of digital presence in patient decision-making.
• Northeastern University states that facilities leveraging health informatics tools have experienced a 25% decrease in the duration of patient stays and a 19% reduction in complications.

As you see, up-to-date trends in eHealth web development are quite promising, which is a great marker that you may improve your healthcare business operation by getting a healthcare website.

Here're trends medical businesses incorporate while conducting web development for healthcare:

With the rise of telehealth services, healthcare websites are increasingly integrating telemedicine features. This includes real-time video consultations, appointment scheduling, and secure messaging systems. As patients seek more convenient ways to access healthcare, web developers focus on telemedicine software development and its further integration with your health website. It prioritizes user privacy and compliance with healthcare regulations.

Artificial intelligence (AI) and machine learning in healthcare are revolutionizing medical web development by enabling personalized care solutions. Healthcare web developer teams are leveraging AI to analyze patient data, predict health outcomes, and recommend tailored treatment plans. AI development services are improving the efficiency of health delivery through websites, from chatbots providing preliminary diagnoses to algorithms identifying high-risk patients for proactive interventions.

Below, you can examine key ways in which healthcare practices decide to implement AI-powered technologies within their digital products:

IoT in healthcare refers to interconnected medical devices and sensors that collect and transmit patient data in real-time. Healthcare websites are integrating IoT devices to enable remote patient monitoring, chronic disease management, and preventive care initiatives. While integrating IoMT, developers are focusing on interoperability standards, data security protocols, and seamless device integration to ensure the reliability and accuracy of IoMT data transmitted through web platforms like healthcare monitoring systems, telemedicine platforms or EHR solutions.

Cybersecurity threats are becoming more sophisticated, prompting healthcare websites to implement robust security measures. Health web developer teams are adopting encryption protocols, multi-factor authentication, and intrusion detection systems to safeguard sensitive patient information and mitigate cyber risks. Additionally, compliance with regulations such as Health Insurance Portability and Accountability Act (HIPAA) is driving the implementation of stringent security protocols to protect patient privacy and confidentiality.

Blockchain is gaining traction in healthcare web development for its potential to enhance data security, integrity, and interoperability. Developers are exploring blockchain-based solutions for securely storing and sharing Electronic Health Records (EHRs), managing consent frameworks, and facilitating secure data exchanges between healthcare stakeholders. By leveraging blockchain, you can mitigate cybersecurity risks and improve trust among patients and providers regarding data privacy.

Below, you’ll find a structured 5-step pipeline for healthcare web development you can incorporate within your own unique flow.

Why do you need healthcare website development, and who exactly will be using your solution? Whether you're building a patient portal, telemedicine platform, or an all-in-one healthcare solution, you’ll need to assess aligning the website’s functionality with business goals to achieve long-term success. Identify key pain points your patients may struggle with, define user expectations, and structure essential compliance requirements.

Once you've defined your healthcare website’s requirements, the next step is selecting a reliable IT vendor with expertise in web development for healthchare. Instead of limiting your search to local providers, considering nearshore or offshore vendors can offer a cost-effective approach while giving access to a wider talent pool.

Platforms like Clutch and GoodFirms can help you review potential vendors, explore their client feedback, and assess case studies of past healthcare projects. Examining an IT partner's portfolio is essential to gauge their experience in healthcare software development, ensuring they can meet industry-specific regulations and technical challenges. Outsourcing healthcare web development to an experienced software provider offers scalability, cost efficiency, and guaranteed regulatory compliance.

Note: At Cleveroad, we make sure to pair you with proficient experts with a deep understanding of HealthTech development, industry regulations, and data security laws like HIPAA, GDPR, HL7, HITECH, etc. Besides, we provide a wide range of healthcare software development services and solutions, including healthcare websites, EHR/EMR, medical billing software, CRM systems, telemedicine solutions, and much more. Examine our portfolio to get more insights about our projects in healthcare.

We have extensive experience in healthcare digital solutions delivery and already have a comprehensive, trusted client base from all over the world. For example, check what our client Breanne Butler, Client Liaison Officer at Prime Path Medtech™, says about our mutual cooperation on a Quality Management System for medical device manufacturing business:

The next step is to define the core functionality of your healthcare website. You’ll need to collaborate closely with your IT service provider to avoid packing in every possible feature. The vendor will advise you on each feature's appropriateness, both technically and functionally. Generally, focus on what truly matters for your users and business goals.

Apart from this, an experienced vendor helps you prioritize features to align with your budget and timeline. They also help you decide between custom-built solutions and ready-made tools so you can maximize cost-efficiency without sacrificing quality.

Cleveroad’s tip: We highly recommend to initially build a Minimal Viable Product (MVP) of your healthcare website. MVP will help you launch faster as here only the core functionalities are included. Besides you'll manage to gather real user feedback, and refine your platform before scaling. In the following sections, we’ll outline basic functionality modules to include in your healthcare web solution, so keep on reading.

The developers’ task is to encode the previously chosen set of functionality for your future hospital site. They create your health website features during the sprints – two-week periods to prepare the product’s features, fully or partially. The health web developers also integrate your health site with different medical systems and third-party services. Additionally, they integrate third-party systems like EHR platforms, payment gateways, and compliance tools, keeping your website secure, scalable, and fully functional from the start. They may also use the health tools or create the following medical digital systems for further integration like:

• EHR/EMR software development
• Medical device integration
• Pharmacy management software development
• Medical CRM software development, etc.

The QA engineers work in a tight cooperation with the developers and designers during the stage of your health site development. They are responsible for the overall website’s performance, and that’s why they check for bugs in every piece of code, and make bug reports if something goes wrong.

After the QA engineers ensure that the health website work is stable and smooth, the development team starts to move your healthcare site to the live server. If you are satisfied with the outcome, the developers hand the project materials (e.g., health site design sample, project plan, source code, medical site link, etc.) to you.

However, if you need to have support and maintenance services, the provider’s developers will keep working with you. Their purpose will be to further bugfix the created website for your medical facility, and update it with new features.

During healthcare web application development, the choice of functionality is one of the crucial steps that define its success and user engagement. Below, we’ve divided healthcare website functionality into 5 main modules:

A secure and seamless authentication system is fundamental in healthcare web development to protect sensitive patient data and ensure authorized access. Implementing robust authentication mechanisms prevents unauthorized access while maintaining a user-friendly experience for both patients and medical staff.

Email/password login

Enables users to securely log in using their email and password credentials, ensuring a straightforward and familiar authentication process.

Role-Based Access Control (RBAC)

Assigns different access levels to patients, doctors, and admins, ensuring that each user interacts with only the data and functionalities relevant to their role.

Secure session management

Maintains user sessions securely, preventing unauthorized access due to session hijacking or prolonged inactivity.

Password recovery & reset

Allows users to securely reset their passwords via email or phone verification, ensuring quick access recovery while maintaining security.

A patient portal development within healthcare web application centralizes personal health information, offering a seamless way for individuals to manage their medical records and communicate with healthcare providers. Secure access to this data enhances patient engagement and simplifies administrative tasks for healthcare professionals.

Basic patient profile

Stores essential patient details such as name, age, contact information, and emergency contacts, creating a foundational health record.

Medical history storage

Maintains past illnesses, allergies, medications, and treatments, enabling doctors to make informed decisions quickly.

Document upload

Allows patients and doctors to upload and manage medical documents like test results and prescriptions in a secure digital format.

Doctor access permissions

Ensures that only authorized doctors can access, update, or review patient records, maintaining data privacy and compliance.

A streamlined billing system enhances financial operations in healthcare services, offering patients a seamless and transparent payment experience. Secure transactions and automated invoicing help reduce administrative burdens.

Online payment gateway

Enables patients to make secure payments via credit cards, digital wallets, or integrated third-party payment systems.

Invoice generation

Automatically generates detailed invoices for medical services, ensuring clarity and transparency in billing.

Basic insurance support

Allows integration with insurance providers to facilitate claim processing and reduce out-of-pocket expenses for patients.

Transaction history & billing summary

Provides a detailed view of past payments, invoices, and pending bills for both patients and administrators.

Refund & dispute management

Handles transaction disputes and refund requests efficiently, ensuring smooth financial interactions between patients and healthcare providers.

An efficient appointment management system streamlines scheduling, reducing administrative workload and improving patient access to healthcare services. Including automated features in healthcare web development helps minimize missed appointments and optimize doctors’ availability.

Doctor availability calendar

Displays real-time availability, allowing patients to choose suitable time slots while optimizing doctors’ schedules.

Online booking & instant confirmation

Enables patients to book appointments online with immediate confirmation, eliminating the need for manual scheduling.

Automated reminders

Sends email or SMS notifications to remind patients of upcoming appointments, reducing no-show rates.

Doctor dashboard

Provides an organized overview of scheduled appointments, patient details, and available slots for efficient workflow management.

Rescheduling & cancellation

Allows patients to modify or cancel appointments with ease, ensuring flexibility for both parties.

Telemedicine bridges the gap between patients and healthcare providers by enabling remote consultations. A secure and interactive virtual care that ensures accessibility while maintaining compliance with data protection regulations.

Video call integration

Facilitates real-time virtual consultations, allowing doctors to assess patients remotely with high-quality video and audio.

Real-time chat

Supports instant messaging during consultations, enabling patients to discuss symptoms or ask follow-up questions.

E-prescriptions

Allows doctors to generate and send digital prescriptions directly to patients or pharmacies, improving prescription management.

End-to-end encryption

Ensures secure transmission of sensitive medical conversations and data, preventing unauthorized access or breaches.

Session history & notes storage

Keeps a record of past consultations, enabling doctors and patients to review previous discussions and treatment plans.

The cost of healthcare web development depends on multiple factors, including complexity level, time-to-market, feature scope, tech stack, and design. However, let’s discuss the approximate pricing of healthcare web development.

• A basic healthcare website with essential features like user authentication and appointment booking costs around $30,000–$50,000.
• A medium-complexity platform with patient portals, telemedicine, and secure medical records storage ranges from $50,000–$100,000.
• Advanced solution with AI-driven diagnostics, and high-level security can exceed $150,000+.

The healthcare website design and project timeline significantly impact cost estimation. Cleveroad’s team compiled an approximate healthcare web application development estimate based on our experience with similar solutions, key services, and functionality modules described in this article:

Note: While we've outlined key factors influencing healthcare web development costs, the final price of your unique solution can vary significantly based on your specific needs. For a more accurate estimate, feel free to contact us. Our healthcare-focused business development manager will discuss your project, define key requirements, and forward specifications to our tech experts and business analysts for a precise, tailored cost estimation.

Let’s talk more about the practices your healthcare website should reflect to offer the medical services legally and securely save sensitive patient data.

Security in healthcare web development is a necessity. Protecting patient data means following strict regulations like HIPAA, GDPR, and HITECH from the start. Strong data encryption, multi-factor authentication, and strict access controls help keep sensitive information safe. Regular security audits also help in preventing breaches. By making compliance a core focus, healthcare platforms earn user trust and avoid costly legal issues.

Note: At Cleveroad, we make sure to facilitate high-end security for each project, this includes alignment with all essential healthcare regulatory compliance, including HIPAA, GDPR, CCD, CDA, HL7, HITECH, TX-HB300, and more. Also, Cleveroad is an IT vendor certified with both ISO/IEC 27001:2013 and ISO 9001:2015, proving our quality management systems and security management aligns with leading international standards.

A healthcare website should work effortlessly with EHRs, insurance systems, and telehealth platforms to create a smooth user experience. Standardized APIs, FHIR compliance, HL7 integration and well-structured data exchanges help different systems communicate without issues. This reduces administrative headaches, speeds up workflows, and improves patient care. When systems connect seamlessly, healthcare providers can focus on what really matters—delivering quality care.

During healthcare web application development, you’ll need to ensure that the site is easy to use for everyone, including people with disabilities. Following Web Content Accessibility Guidelines (WCAG) ensures that users with visual, auditory, or motor impairments can navigate the site without barriers. Features like screen reader support, keyboard navigation, high-contrast mode, and multilingual options create a truly inclusive experience.

Moving medical data from old systems to a new platform is tricky, but careful planning makes all the difference. Data mapping, validation, and secure transfer protocols ensure everything moves correctly without errors or security risks. Testing at each stage prevents data loss and keeps records accurate. A smooth healthcare data migration process helps healthcare providers transition quickly while keeping patient information safe and organized.

Cleveroad is an outsourcing healthcare web development provider headquartered in Estonia. Since 2011, we have been creating turnkey medical digital products, like EHR, ERX, and EMR, for medical, telemedicine, and remote care organizations to maintain the well-being of their patients.

Cooperating with us, you’ll receive a wide range of benefits:

• Experienced development team. A dedicated team of 280+ in-house engineers, with 75% at senior and middle levels, ensures high-quality execution of healthcare projects, leveraging experience from 200+ successful software solutions.
• Seamless integrations. Expertise in secure API integrations, EHR/EMR connectivity, e-RX systems, cloud-based CRMs, and data analytics platforms, ensuring smooth interoperability across your healthcare ecosystem.
• Regulatory compliance and security. Adherence to HIPAA, GDPR, PCI DSS, PIPEDA, FDA, and KYC standards guarantees patient data protection and full regulatory compliance.
• Strategic planning. A free solution design workshop helps define goals, refine strategies, and assess project feasibility—completely risk-free with no upfront investment.
• Healthcare-focused expertise. Dedicated healthcare software specialists provide technical guidance to build a scalable, compliant, and brand-aligned healthcare platform.

In order to prove our expertise in healthcare web development, we’d like to tell you about one of our projects — Clinic Management System for rehab service provider.

Our client, a rehab clinic in the USA, has asked for our help in creating a personalized clinic management solution to improve appointment management and streamline workflow. Our team was requested to create a clinic management system with EMR module and apps tailored to the client's requirements, user roles, and healthcare standards. Moreover, we had to provide data migration services on AWS cloud hosting, to meet all the requirements for HIPAA-compliant systems.

We have implemented the following medical web functionality:

• Booking for consultation appointments
• Patient profile
• EMR with billing and user management
• Admin panel to deal with the clinical management system
• Web and mobile apps for patients
• ePrescription solutions

As a result, our client has a personalized medical solution that includes appointment booking, real-time scheduling, e-prescriptions, and other essential features for efficient management of administrative and operational activities in healthcare facilities. The clinic's data was securely transferred to new storage in compliance with HIPAA regulations. The integrated functionality allows the clinic to effectively manage all processes, streamline workflows, and reduce the risk of schedule conflicts.