How to Make Online Casino Website: Step-by-Step Guide

That’s why we’ve decided to discuss in this article all the benefits of making a gambling website. Moreover, you learn all the possible challenges and ways to avoid them

The casino websites are the platforms where users can take part in different gambling activities. Players can wager money on the prediction of various situational results during this process. If their prediction is true, they receive a reward. Types of such platforms can include casino games, sports betting, lottery games, horse betting, etc.

Casino websites have been consistently popular growth. By deciding to develop such a platform, you open the various benefit perspectives. It’s about both money and your general product's success. There are some interesting statistics about gambling websites' expectations from Statista:

• Revenue in the Online Gambling market to reach $97.15bn in 2024.
• In the Online Gambling market, the number of users will amount to 290.5m users by 2029.
• The average revenue per user amounts to $0.44k.
• Revenue will show an annual growth rate of 6.47%. The statistics show that gambling websites tend to grow at least by 2029. Because of this, the decision to create casino website looks like a good idea.

Apart from promising forecasts as well as great statistics, let’s observe benefits of casino websites:

• Accessibility & audience. The casino website is available for any device via the browser and the Internet connection. Thus, development investments will rapidly recoup due to the maximal user coverage.
• Bonuses & personalized discounts. Online casinos provide a wide range of engaging bonus programs, which is an excellent marketing strategy to attract a broader audience to the solution.
• Flexible schedule. The online casino enables users to pause a session or set auto-play so they can fit the game into their daily routine.
• High privacy. The user pressure is decreased due to the fact that a casino website ensures sufficient privacy.
• User entertainment. Gambling games have always been popular since such entertainment, involving money manipulation, which depends on the actions of the players, can bring thrill into the audience's routine.

Creating an online gambling website seems difficult, and it’s true. Fortunately, we prepared the summarized structure in the steps of developing it:

Receiving an online gambling license must be your priority task since it’s the only way to enter this industry. After that, it’s necessary to open bank and merchant accounts, cooperate with the providers of electronic payment systems, and purchase legal gaming content. On top of that, you wouldn't be able to promote the platform and gain users without having a license. The following data is for informational purposes only. We’re not experts in online gambling laws. We’re providing a brief overview of laws by country to inform you about possible challenges.

Every country has its own rules for getting a license. That’s why you should study gambling jurisdictions: requirements, cost, taxation policy, and so on. Of course, you can always speed this process up by consulting with a lawyer. Below, you can find some information about the rules of regulation for the gambling business in different countries.

As you can see, creating a casino website can face restrictions in some countries. Getting a gambling license is tricky if you don’t know the jurisdiction of the chosen country.

Choosing content for a gambling website is an important step that will determine how it will attract and retain users. There are several basic types of content for such sites. The choice of it depends on what kind of audience you want to attract and what functions your site will perform.

• Casino games. It is one of the most popular options for gambling websites. Casino games include classic slot table games such as blackjack, poker, roulette, and slot machines.
• Sports betting. It is a very popular activity among sports lovers. Sports betting gives them the opportunity to make a bet on the outcomes of this or that sports event or match. Your site can offer a bet on any kind of sport: soccer, tennis, basketball, and esports.
• Lottery games. Lotteries are the easiest way to go and win a prize. Such type of gaming can be helpful in supplementing the major gambling games that you have on your page as they create entry levels for beginners.

You can choose one type of content or combine several. For example, a combination of casino games and sports betting can attract a wider audience and satisfy different interests.

Creating a gambling website requires combining many technical, legal, and user aspects. They make choosing a reliable developer especially important. Choose a partner with experience in both web development and gambling solutions, that will provide a high-quality and secure product.

To create a casino website, you can select one of the following cooperation models:

In-house

In this case, the development team works within the company. This cooperation model allows you to fully control all development processes and each team member's work. However, this cooperation model requires significant time to find, train, and retain specialists. Moreover, you will spend additional costs on office rent, hardware, salaries, and benefits.

Staff augmentation

The IT staff augmentation services allow you to quickly onboard third-party experts with relevant experience in specific technologies and industry laws on a temporary basis. You can use this model to expand your in-house team with the expertise you lack or hire all the experts you need to develop a casino website. At the same time, you will be in full control of the work of augmented specialists and the progress of the project.

Full outsourcing

The full outsourcing model is a format in which you dedicate the entire software development process to an external vendor’s team. Such a vendor will provide you with all the specialists necessary to create a casino website and will fully manage the project at all stages. By choosing this option to create a gambling website, you can focus on the strategic part of your project by delegating the technical to a reliable IT partner.

How to make casino website successful? An attractive and user-friendly design can be a reason why users choose your platform over hundreds of similar casino websites. There are several basic recommendations on how to create a gambling website design for an online gambling service.

1. Don’t overload your gambling platform with unnecessary elements. Lots of detailed elements tend to increase the loading time. Statistics from KissMetrics show that 47% of users expect a website to load in 2 seconds or less. It’s better to design a website with fewer animations.
2. Employ responsive web design. Statista claims that almost half of the web traffic comes from mobile devices. Smartphones are easy and comfortable to use on the go. To engage more users on your casino website, you need to adapt it to mobile screens.
3. Study the impact of the right colors. Website visitors build the first impression of the website by looking at its color palette. For example, orange indicates optimism and communication, while blue stands for peace and trust.

All of these details should be considered for greater profit. Therefore, it would be nice to trust professionals and hire a team of designers or order UX/UX design services.

To make gambling website, it’s necessary to integrate several payment methods to make transactions comfortable. Many payment system providers are ready to cooperate with online casinos. Below, we’ll discuss four of the most widespread payment services.

To create online casino website, you can use several payment options to make the transaction process as comfortable as possible. Some casinos even offer to pay with a phone bill, and users may put the money into their phone account and pay with their mobile balance. By choosing this option, the user doesn’t give a casino website any personal information, only a phone number.

How to create a gambling website? The development and testing stage is essential here. At this step, the development team starts to build your website's functionality. Each expert makes their part:

• Programmers create interfaces, integrate APIs for payment and game mechanics, and work out all the parts of the user experience to make the platform user-friendly and intuitive for each user.
• QA engineers test every system component by conducting functional and load testing. They look for and eliminate bugs and check how your website works on different loads and devices.
• Cybersecurity specialists perform vulnerability checks to protect the site from possible security threats, prevent sensitive user data leaks, and provide reliable work with personal information.

Launching a gambling site includes final checking whether the site is ready. After successful checks, your software provider moves the website to the live-server to make it available to users. But before you start a gambling website, you need to attract users to your website. How you can do it? The answer is a thoughtful marketing strategy that covers particular casino issues.

There are several ways to advertise your online gambling platform:

• Social networks. Social media is a powerful tool for online promotion. For example, you can create profiles on several networks and provide your subscribers with news from the gambling industry, website updates, exclusive bonuses, etc.
• Email. This marketing channel still works very well and is low-cost. Your casino website sends letters with news or personalized offers to registered users. The main rule you should stick to is not to spam and send emails with moderate frequency.
• Loyalty programs. Casino websites need to offer visitors a flexible bonus system. One of the most popular options is providing first-time users with greeting bonuses after joining the platform.

If you want to create online gambling website, you should make a list of must-have features of your online casino. There are some ideas below.

To start gambling, the user should sign in to the online gambling website. It’s essential to offer users several options to sign in via phone number, Google or Facebook account. After that, the user should log in to their account every time to provide a higher security level. This is crucial in creating an online casino, as it enhances user experience and security.

Online casino sites require comfortable opportunities to deposit and withdraw funds. Additionally, it’s possible to set limits for the minimum and maximum amount of money users can cash out at once. To enter the online gambling industry, you need to pay attention to providing reliable payment methods.

To make casino website, it’s essential to offer visitors constant online support in case of any queries. It assists in gaining the trust of users and building the casino's reputation. Additionally, providing clear information about gambling regulations ensures players feel secure when they interact with your online gambling site.

Security and confidentiality of personal information are other aspects that require attention. It’s better to maintain website security technologies like CSP. Moreover, strong encryption methods and vulnerability checks will improve the security of your online casino site. In turn, it improves the authority of your product in the online gambling industry.

To engage users, a casino website may offer a flexible bonus system. There can be bonuses for registration, for playing some particular games, and so on. It can raise the cost of starting an online platform but will benefit you in the future. Such bonuses attract new users to enter your casino site.

Of course, you can complement the functionality of your casino website by introducing advanced features that will allow you to stand out among competitors and attract more users. Here are some of them below:

• Several languages support
• Real-time messaging
• Several currencies support
• Ratings and reviews
• Notifications about scheduled tournaments

When discussing how to make a gambling website, it is important to reveal its cost. The price to create a casino site can range from $200,000 to $300,000+. Let’s closer explore the key cost-driving factors below.

The cost to make a casino website highly depends on its complexity, which describes not only the number of features but also the design complexity. The more features you want to implement and the more complex they are, the more you'll spend on development. As for UI/UX design, using ready-made templates can help you save investments. However, custom design will be more attractive, which is greatly important for casino websites. Let's take a closer look at how much it costs to develop sites of different complexity for gambling.

Hosting and licensing are key parts of launching and maintaining an online casino site. Depending on the services chosen, these costs significantly affect the budget. Main cost components include hosting and infrastructure, licenses from regulatory authorities, game integration from vendors, and matching security requirements.

Below is a table with the main cost categories and their approximate costs:

The cost to build a gambling website depends on the region where you hire a software provider. Different regions offer distinct prices depending on the cost of living, the availability of qualified specialists, and the general level of costs of doing business in this region. For example, development in North America will cost much more than in Asia or the CEE region. This factor makes outsourcing popular for many projects and allows you to save your budget while maintaining the quality of work.

Despite the large amount of benefits of the desire to make a gambling website, you should be ready for some challenges. There are some obstacles you may face, so let’s discuss how to overcome them.

One of the key challenges of creating a gambling website’s creation is security and compliance. Using sensitive user data, such platforms must deliver security measures and adhere to financial regulations, such as PCI DSS compliance, GDPR, PA-DSS, and others, to protect users’ data and maintain trust.

At Cleveroad, we employ several critical security measures to protect websites, such as data encryption, multi-factor authentication, regular updates, and patches.

You can also use blockchain to protect gambling sites. This technology can provide decentralized transactions, which protect user data and enhance trust in payment operations. We provide fintech blockchain software development services, which will help you get a reliable gambling website with secure transactions.

Player verification is a crucial step in preventing fraud and ensuring compliance within gambling platforms. To achieve this, each user must be verified through a robust process that helps protect both the platform and its players.

Solution: Integration Know Your Customer (KYS) and Anti-Money Laundering (AML) protocols and implement two-factor authentication (2FA) to secure user accounts against unauthorized access.

We at Cleveroad have experience in integrating KYC procedures. For the eBanking software system we've developed for our client from Switzerland, we created a streamlined KYC procedure that verifies clients' identities quickly and seamlessly. This feature includes various options for end-users and back-office operators, from online registration to video identification, and ensures user convenience.

Casino games can be a real problem for some users and lead to financial or psychological issues. So, to create a gambling website that will not cause such problems, you must integrate features that prevent addiction.

Solution: Implement protection methods such as self-exclusion features, usage limits, and links to support resources. Self-exclusion and usage limits allow users to restrict their access to websites or limit the amount of money they spend. Links to support resources provide easy entry to support resources for those who struggles with addiction.

A gambling website must cope with high traffic and consistent website user count growing. So, it is essential to guarantee that the site remains stable and works well under pressure.

Solution: Employ the functionality of the cloud services and load-balancing technology. Load balancing prevents the server from unexpected problems due to the delegation of incoming traffic across multiple servers, while the cloud infrastructure allows websites to raise resources up or down as required.

We at Cleveroad have a high level of expertise and proficiency in providing cloud consulting services assured by receiving Amazon Web Services (AWS) Select Tier Partner status within the AWS Partner Network (APN), so we are ready to help you cope with this issue and develop flexible cloud infrastructure for you casino website.

Cleveroad is an experienced software development company from Central and Eastern Europe, Estonia. Our competence involves delivering cutting-edge software solutions to businesses of all scales for 12+ years.

We can become your credible casino site development partner as we offer the following benefits:

• Support of the IT provider with 12 years of expertise in web software development, using innovative technology stack for your projects in React, Angular, AWS, Azure, .Net, JS, TypeScript, EC2, S3, Lambda, Elastic Beanstalk, etc.
• Mature quality management, which is proven by an ISO 9001 certificate to meet the quality security management and other needs of your software.
• Flexible cooperation models to choose from, such as IT Staff Augmentation and Dedicated Development Team.
• Free Solution Workshop stage to connect your casino website needs with technical implementation.
• Proficiency in creating software solutions complying with FinTect and gambling industries regulations and standards: Payment Services Directive 2, Open Banking, Responsible Game, etc.

Creating a casino website with all the necessary features requires time and a reliable tech partner. You’re welcome to contact our managers and tell us about your project idea.

To learn more about our expertise, check out our portfolio and look through our profile on Clutch.