13 High-Potential Business Opportunities of Facebook Camera Effects Platform

Anyone can create a frame (after it has been approved by the administration of Facebook). Plus, a user can create it in a browser.

You can pin a frame to a particular place and set time frames of it's usage. What it means is that the frame would be available when a user is in a place you mentioned and at a particular time.

You can create effects that react to facial expressions and environment.

Developers can also create features that react to comments or actions while streaming live video.

Various effects help to take a viewer deeper into a reality that you create. They are more than just frames. Here you’ll find lots of stickers, effects, masks and so on.

A set of effects for designers and artists can help them express what they feel at a particular moment.

The ability to augment real objects with virtual information is a feature that attaches texts to a particular real object. Moreover, there are lots of prints and styles of texts that you can leave near or on an object.

The ability to add new objects to a real world. For instance, you can see how a sofa that you like in a shop would look in your drawing room.

The ability to add new objects to an existing one. A great feature for games, where a real cup can be “rebuilt” into a fortress.

You can also encourage users to create the best photo frame for your company or brand and then choose one, rewarding the winner.

If you create a frame, designed in the colours and style of your company brand, you can improve brand awareness and users’ engagement. For instance, your users can take a selfie with your photo frame and post it in social media for a reward, a discount or bonuses. To make it even more fun, you can pin your frame in a particular place, only for a short period of time.

With the feature to add notes to real objects, you can allow customers of your restaurant (or a cafe or a bar) to leave comments on the walls of your place, so everyone can read how others rated you. It is a new fun way to engage users to participate.

Just like comments, the notes on walls or the ground can help people to get to a particular place, like your office or cafe. It would also be great to use this feature for quizzes, where customers have to find a place or an object with the help of tips “left” on the walls or floor.

How cool would it be to come to a restaurant and see the menu on a table? A customer can choose a language and you don’t need to print a set of new books every month or so.

Museums and art galleries can use the technology to place notes near articles, to tell their origin and history. Or, an art gallery can come to a customer’s apartment or anywhere a person wants to see it via their camera on a smartphone.

Imagine, that there is no need for manuals and instructions. A person who bought an appliance can see how to use it with the help of his camera, at the moment he points it at a device.

You can create an app where a wife can leave virtual notes on a fridge and an alert on her husband’s phone to check it before leaving for work. An app where a man can leave his love confession on the ground near a house where the girl lives and send her a notification to check it (great way to save community property, by the way).

Virtual objects added to the real world is not new to us. IKEA, a company that sells furniture and everything for homes, already uses this feature. After downloading the IKEA app, users can “fit” the pieces of furniture they like in their homes. With the new Facebook Camera Effects Platform, everyone will have a chance to add the same feature to their apps. And it is not only about furniture. Mark Zuckerberg offered to create a virtual TV app where people can watch virtual TV everywhere they want, instead of buying real expensive devices.

Games, that already use VR technologies but work only with goggles, soon will be available to anyone who has a smartphone.

The platform can be used in educational apps. For instance, a medical student can perform surgeries on virtual patients. Different simulators would also work great.

Tourists agencies now can show all the views of a place a person wants to visit on an office table. 

Computer vision recognizes objects and faces, reacts to their changes and changes VR with it. Moreover, 3D masks that cover face and moves with it allows users to create such effects as virtual makeup. Imagine, you can try on something from a shop sitting at home or see how you would look with another hair colour and length and much more.